Re-imagining our visual identity.
Today, yesyesBD have revealed a re-imagining of our visual identity. The new visual language was created as part of a company-wide brand exploration exercise. To accompany the new visual identity, a more elaborate tone of voice was established to elevate the brand’s outward communications
As part of the exercise, major parts of the yesyesBD branding such as the logo, colours and other visual elements were modified in order to reflect the yesyesBD personality and culture. The written style was also re-aligned to better accompany the brand’s visuals, beliefs and values.
A key belief of the yesyesBD team is our drive to think differently, innovate and put the ideas first. This is the driving factor behind our rebrand and website redesign and we hope it allows our client work to take the limelight.
The new yesyesBD visual identity uses monochromatic blacks and greys with small amounts of accent colour, this allows the work we create for our clients to be the loudest visual elements on any design. Our primary logo remains the same but with an additional, more modest, secondary logo that is to be used in cases where the primary brand has already been seen.
A visual tool, referred internally as the frame, has been established as a prominent, visual asset. The frame was created in an effort to draw attention to its content, much like a frame on a piece of art. Our goal was to show the work created for our clients is our focus beyond all else.
To ensure a constant communication of our new visual language, our team created a companion site at brand.yesyesbd.com for design and media professionals, both internal and external, to help them utilise the brand better.
Over the coming weeks, we will be rolling out more of our branding assets and incorporating the new visual language into existing materials.