yesyesBD are named Lead Creative Agency for the Humber Museums Partnership
Award winning advertising and creative communications agency, yesyesBD will be taking on the role of lead creative agency for the Humber Museums Partnership. The Humber Museums Partnership is an initiative funded by the Arts Council England covering Hull, the East Riding and North Lincolnshire. During the two year contract yesyesBD will be taking care of two large scale projects, the Framed and Humber Histories Projects. Richard Lobacz MPM Project Manager explains, “The aim of our Framed project is to promote the Humber Museums Partnership and our collections and raise our public profile to increase visitor numbers. The Humber Museums Partnership comprises of Hull, East Riding and North Lincolnshire museums services and between us we have 18 sites and a wealth of heritage within our collections. We want as many people as possible to know about our interesting, fun and family friendly museums.
The Our Humber History Project is another partnership project aimed at moving our visitors around our sites across the region. It is intended to ensure that visitor numbers are shared across the region as much as possible in 2017, when Hull becomes the City of Culture. We are keen to ensure that visitors to Hull are made fully aware of the culture and heritage in the wider Humber region. The project will comprise of an exhibition which will tell the history of the Humber through various themes and a trail around the Humber region which will encompass our sites and others of notable historic interest.”
Jamie Cartledge, creative director of yesyesBD said “yesyesBD were thrilled to be awarded the position of Lead Creative Agency for the Humber Museums Partnership. Our team is made up of creatives from the humber area who actively engage in the arts and culture community in our region, so, this project was very near and dear to us. We have already started work on some very exciting ideas alongside their team and the curators in the early stages of the project and look forward to the next two years, working closely with the Humber Museums Partnership team on these projects”
Project Manager, Richard Lobacz said “From a personal perspective (and the rest of the project team agreed) yesyesBD’s response was very well presented and professional. What really stood out is that rather than send us a generic document to sell their abilities, yesyesBD took the time to review and respond to what it was that we were asking for, and provided a bespoke response with visual representations and a selection of innovative but achievable ideas.”
yesyesBD utilised newly founded sister company Edenic Technologies, a technology research and development company, in the pitching process to offer the partnership a series of creative technology solutions, not often seen in the region.
When meeting yesyesBD for the first time it was immediately apparent that they are a well thought through and professional organisation which is reflected in their working environment. yesyesBD are innovators and solutions specialists who not only embrace design and technology, but who also understand how to implement it practically and usefully.”
The yesyesBD team has already started the preliminary work that is needed to execute the two projects. Details of the two projects will be announced to the public in coming months.