yesyesBD appoint Pat Pretorius as Director of Innovation.
Pat will be heading our production team, working to introduce new technologies and innovative ideas that can be introduced into our campaigns to allow us a more varied creative offering. Pat will also be managing our new, yet to be announced, research and technology wing of the business which is expected to be announced publicly in the coming months.
Creative Director, Jamie Cartledge, said; “I am very excited to see Pat join the company. We have been working with him for some time now and have always had great results. Pat will help yesyesBD become a company of creative innovators and I’m happy to say we have already started work on some very exciting projects and I can’t wait to see the finished result.“
Pat has a well-versed portfolio of projects, working on large scale productions for brands such as Disney and Shepperton studios. He joins us after owning and heading up A.O.O Studios, an audio production house which has created work for the likes of the BBC, and heading up APTEK, a bespoke technology solutions company.
Throughout his career he has collaborated alongside brands such as Burberry, Specsavers, ASDA and IBM.
Patrick Pretorius said; “I am thrilled to be joining such a brilliant creative bunch of people. I have always had a passion for forward thinking in creativity and technologies and I have to say, with this in mind, I’ve found myself a very happy home here at yesyesBD.”