We’re all fools here.
April Fools day, the custom of setting aside a day for playing harmless pranks upon one’s neighbour. It is a tradition that is recognised everywhere. Everyone gets involved, including brands and the media, which means for every member of the public, it is a day of scepticism and second guessing everything you hear and see. Amongst the yesyesBD team, we have brought together some of our favourite April fool stunts, that we have spotted throughout the day.
A common method of distributing your April fool prank is through email, usually in the form of offering your email list the opportunity to buy hoax products. This email from Solopress was sent through to our Creative Director this morning.
The Phero Card is a business card that smells of success, literally! The business card is allegedly infused with the pheromones of successful people, you can even choose from a mix of different charismatic components including Rock Star, Sports Legend and Entrepreneur. Teamed with an amusing video advertisement, it is a really well put together prank and at £10:80 incl VAT we wonder how many people popped a batch in their basket?
The wonderful thing about April fools is that everyone can get involved and it’s prime time to play pranks on the whole office. Our Studio Manager thought this office prank was funny, however she did state that if someone did that to her, she would not be happy. (Not quite the phrase used).
There’s nothing worse than expecting a delicious box of Krispy Kreme doughnuts and instead receiving a box full of health! We think a riot could have broken out after people opened their “Krispy Kreme’s”.
April fools is not only a time to prank others, it’s also a time to take the mick out of yourself. Google have done this by creating this hilarious parody product called Google Cardboard Plastic.
It’s beyond virtual reality, it’s actual reality. Brilliant and highly relevant considering the current explosion of VR technology and the popularity of their affordable VR headset Google cardboard.
There’s always a line for people to cross and on April fool’s day that line seems to become a lot thinner. This prank might not be to everyone’s taste, it certainly made a few of us go “ooh” but it still has some comedic value.
Maybe they were just testing to see if their humour was compatible? Or maybe it didn’t go quite as planned.
Our Art Director suggested something a little different…
But maybe he was in a dark place because he had just broken his favourite mug.