A treasure trove of tech!
“fish in different ponds and you will catch different fish.”
This line by ad man, John Hegarty, inspried me to write a little post about what has been happening within our cozy ad agency, here in lovely Kingston Upon Hull.
The beginning of 2016 has, so far, been a whirlwind for yesyesBD. The agency has grown in more ways than one. We introduced a new director, in Patrick Pretorius, who has brought a whole new spectrum to the agency. Pat is Director of Innovation and he’s definitely living up to his title. He and the team have been researching and developing what can be achieved in the world of communications and technology, and have adopted the stubborn view of ‘if not, why not’. Even as I sit here on a Friday afternoon, writing this post, there are a flurry of tests going on, with moments of head scratching, followed by bursts of elation, when a new par is chiseled out.
We launched our Sister company, Edenic Technologies, in March. Edenic is our platform to dream, play and innovate. A small selection of the projects we’re working on can be seen on the site (www.edenictechnologies.com) and are well underway. There are a lot of projects that are not listed publicly yet, as for now, these are a secret! The children of Edenic Technologies, are the new services and products that we are able to provide clients, either as part of an ad campaign, as yesyesBD or as a tool, to simply make their business, stronger, smarter and more efficient, as Edenic.
Technology is playing a huge role in all of our endeavours, and we are always the first guinea pigs for anything new we develop. A perk, it means our studios are slowly becoming a treasure trove of tech.
Of course, while we are busy designing and building new tech, we’re also embracing the fantastic developments that are firing all around us. Discovering different ways to use and embrace existing technology, is half the fun and in Hull alone, we’re seeing a small uprising of tech savvy businesses.
Finally, our ad team has grown, with new people bringing their incredible skills to our creative infrastructure. The campaigns, ideas and developments that we are plucking up, are only limited by imagination, and we have yet to find our ceiling.
That’s about it, a burst of positivity from the team here at yesyesBD and Edenic Technologies; Be open, embrace new things and explore the (im)possible.
Fish in different ponds and you will catch different fish.